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person:"Schroll-Machl, Sylvia"
~person:"Galalae, Cristina"
~subject:"Cultural identity"
~subject:"Deutsche"
~subject:"Kulturkontakt"
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Cultural identity
Deutsche
Kulturkontakt
Cross-cultural relations
6
Interkulturelle Beziehungen
6
Deutschland
3
Germany
3
Kulturelle Identität
3
Consumer behaviour
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Tschechien
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Comparison
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Consumer motivation
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Consumption dispositions
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Cross-cultural competence
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Cross-cultural management
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Eastern Europe
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Enterprise
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Interkulturelle Kompetenz
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International economic relations
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Internationale Wirtschaftsbeziehungen
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Leadership development
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Market research
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Market segmentation
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Marketing
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Marktforschung
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Marktsegmentierung
1
Motivation
1
Multicultural adaptiveness
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Multicultural engagement
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Multicultural marketplace well-being
1
Multicultural marketplaces
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Schroll-Machl, Sylvia
Galalae, Cristina
Demangeot, Catherine
5
Hinner, Michael B.
4
Kipnis, Eva
4
Nijkamp, Peter
4
Patel, Alaknanda
4
Reimann, Martin
4
Acheson, A. L. Keith
3
Chen, Guo-Ming
3
Dai, Xiaodong
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Galor, Oded
3
Graaff, Thomas de
3
Klemp, Marc P. B.
3
Maule, Christopher J.
3
Panebianco, Fabrizio
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Prummer, Anja
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Seo, Yuri
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Siedlarek, Jan-Peter
3
Thomas, David C.
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Wang, Zhiling
3
White, Roger
3
Yamin, Mo
3
Adair, Wendi L.
2
Alaveras, Georgios
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Antczak, Anna
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Askehave, Inger
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Journal of business research : JBR
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ECONIS (ZBW)
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Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
2
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
3
Interkulturní komunikace : Češi a Němci
Nový, Ivan
;
Schroll-Machl, Sylvia
-
2015
-
2. vyd.
Persistent link: https://www.econbiz.de/10010532173
Saved in:
4
Businesskontakte zwischen Deutschen und Tschechen : Kulturunterschiede in der Wirtschaftszusammenarbeit
Schroll-Machl, Sylvia
-
2001
Persistent link: https://www.econbiz.de/10001566973
Saved in:
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