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person:"Strebinger, Andreas"
~isPartOf:"Journal for international business and entrepreneurship development"
~person:"Merrilees, Bill"
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Journal for international business and entrepreneurship development
The journal of brand management : an international journal
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Journal of business research : JBR
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Corporate reputation : managing opportunities and threats
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Qualitative market research : an international journal
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Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
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