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person:"Unger, Fritz"
~person:"Kaiser, Harry M."
~person:"Neslin, Scott A."
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Search: subject_exact:"Absatzförderung"
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Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
9
Konsumentenverhalten
9
Sales-promotion
7
USA
7
United States
7
Agrarprodukt
4
Agricultural product
4
Theorie
3
Theory
3
Advertising
2
Cheese
2
Cost-benefit analysis
2
Einzelhandel
2
Food
2
Kosten-Nutzen-Analyse
2
Käse
2
Lebensmittel
2
Product differentiation
2
Product information
2
Product labelling
2
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2
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2
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2
Warenkennzeichnung
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1
Agrarwissenschaft
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Agricultural sciences
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Außenwirtschaftsförderung
1
Brand
1
Brand management
1
California
1
Cluster analysis
1
Clusteranalyse
1
Conditional rebates
1
Consumer utility model
1
Customer service
1
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4
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Unger, Fritz
Kaiser, Harry M.
Neslin, Scott A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Agricultural and resource economics review : ARER
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
American journal of agricultural economics
1
Foundations and trends in marketing : FTMKT
1
Gabler-Lehrbuch
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
R.B.
1
Relevant knowledge series
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
3
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1
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10
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22
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1
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
3
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
4
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
5
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
6
Foreword: Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 4-6
Persistent link: https://www.econbiz.de/10008858444
Saved in:
7
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
8
Sales promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
9
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
10
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
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