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source:"econis"
~isPartOf:"Business horizons"
~isPartOf:"Economics & finance notes"
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Search: subject_exact:"Narratives Interview"
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Konsumentenverhalten
Narrative Methode
12
Narrative method
12
Storytelling
7
Brand management
5
Markenführung
5
Consumer behaviour
4
Strategic management
4
Strategisches Management
4
Brand
2
Brand storytelling
2
Business start-up
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Cognition
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Entrepreneurship
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Entrepreneurship approach
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Interne Kommunikation
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Kognition
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Markenartikel
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Organisatorischer Wandel
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Organizational change
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Unternehmensgründung
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Unternehmenskultur
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Advertising effects
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Affect
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Authenticity
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Brand image
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Brand story
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Brand strategy
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Branding strategy
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Brauerei
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Brewery
1
Business cycle
1
Character archetypes
1
Cognitive fluency
1
Communication media
1
Conciseness
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Corporate Social Responsibility
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Corporate social responsibility
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Campbell, Colin L.
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Chin, Hong Kun
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Chiu, Hung-Chang
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Cooper, Holly B.
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Ewing, Michael
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Hsieh, Yi-Ching
1
Kim, Jae Young
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Lee, Yong-sook
1
Liu, Chen-Hao
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Min, Byueong-hyun
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Shin, Woo-jin
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Business horizons
Economics & finance notes
Service business
Journal of business research : JBR
14
Psychology & marketing
7
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Qualitative market research : an international journal
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The journal of product & brand management
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Advances in culture, tourism and hospitality research
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Health marketing quarterly
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Journal of retailing and consumer services
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Journal of strategic marketing
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Tourism management : research, policies, practice
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Discussion paper
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European journal of marketing
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Journal of the Association for Consumer Research : JACR
2
Marketing : ZFP ; journal of research and management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Applying business intelligence and innovation to entrepreneurship
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Cracking the code : leveraging consumer psychology to drive profitability
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Discussion papers / CEPR
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Economics : the open-access, open-assessment journal
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Emerald insight
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European Advertising Academy
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European journal of marketing : EJM
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Global business and finance review
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Handbook of research on using global collective intelligence and creativity to solve wicked problems
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ECONIS (ZBW)
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1
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
2
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
3
Understanding the influences of story elements in service businesses
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Liu, …
- In:
Service business
12
(
2018
)
3
,
pp. 601-619
Persistent link: https://www.econbiz.de/10011915163
Saved in:
4
Marketing tradition-bound products through storytelling : a case study of a Japanese sake brewery
Lee, Yong-sook
;
Shin, Woo-jin
- In:
Service business
9
(
2015
)
2
,
pp. 281-295
Persistent link: https://www.econbiz.de/10011384270
Saved in:
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