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source:"econis"
~isPartOf:"International journal of hospitality management"
~source:"econstor"
~subject:"Brand image"
~subject:"International tourism"
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International journal of hospitality management
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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2
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
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