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source:"econis"
~person:"Bodur, Muzaffer"
~person:"Burmann, Christoph"
~subject:"Corporate reputation"
~subject:"brand extension"
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Bodur, Muzaffer
Burmann, Christoph
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Journal of business economics and management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
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