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source:"econis"
~person:"Huber, Isabel V."
~subject:"Altruismus"
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Altruismus
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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