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source:"econis"
~person:"Luo, Xueming"
~subject:"Altruismus"
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cause marketing
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Luo, Xueming
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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2
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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