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source:"econis"
~subject:"Internationale Marktforschung"
~subject:"Konsumentenverhalten"
~subject:"Neuseeland"
~type_genre:"Fallstudie"
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Internationale Marktforschung
Konsumentenverhalten
Neuseeland
Rules of origin
4
Ursprungsregeln
4
1990-2009
1
Beverage industry
1
Brand loyalty
1
China
1
Chinese
1
Chinesisch
1
Competitive advantage
1
Consumer behaviour
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Einzelhandelspreis
1
Finland
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Finnland
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Firm performance
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Getränkeindustrie
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Globalisierung
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Globalization
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Higher education teaching
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International marketing research
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Internet-Auktion
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Italien
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Online auction
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Oy Nokia
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Samsung Electronics <Seoul>
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South Korea
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Lee, Christina
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Morrish, Sussie Celna
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Srivastava, R. K.
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International journal of strategic change management : IJSCM
1
Journal of strategic marketing
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ECONIS (ZBW)
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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2
Country of origin as a source of sustainable competitive advantage : the case for international higher education institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
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