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source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Neuseeland"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Neuseeland
Rules of origin
73
Ursprungsregeln
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Consumer behaviour
12
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11
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Country of origin effect : looking back and moving forward
2
International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Global consumer behavior
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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International journal of strategic change management : IJSCM
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Journal of strategic marketing
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National brands and global markets : an historical perspective
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Qualitative consumer research
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The SAGE handbook of international marketing
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The globalisation of Chinese business : implications for multinational investors
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University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
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Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
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2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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3
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Country of origin effect : looking back and moving forward
,
(pp. 57-70)
.
2019
Persistent link: https://www.econbiz.de/10012008495
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4
Exploring the country of origin effect : a qualitative analysis of Turkish consumption practices
Genç, Burcu
;
Bayraktaroğlu, Ayşe Gül
- In:
Qualitative consumer research
,
(pp. 25-50)
.
2017
Persistent link: https://www.econbiz.de/10011763370
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5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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6
Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano
;
Balboni, Bernardo
;
Grappi, Silvia
; …
- In:
International marketing and the country of origin …
,
(pp. 45-64)
.
2012
Persistent link: https://www.econbiz.de/10009787686
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7
Country of origin effect : research evolution, basic constructs and firm implications
Matarazzo, Michela
- In:
International marketing and the country of origin …
,
(pp. 23-42)
.
2012
Persistent link: https://www.econbiz.de/10009787687
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8
Temporary involvement with appellation of origin
Rodríguez Santos, María Carmen
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 201-224)
.
2011
Persistent link: https://www.econbiz.de/10008842280
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9
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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10
The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver
;
Vida, Irena
;
Vihalem, Ann
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 259-276)
.
2011
Persistent link: https://www.econbiz.de/10009515027
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