//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"Journal of marketing communications"
~person:"Chan, Kara"
~subject:"Jugendliche"
~subject:"Künstler"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Jugendliche
Künstler
Advertising
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Hong Kong
1
Hongkong
1
Konsumentenverhalten
1
Markenimage
1
Qualitative Methode
1
Qualitative method
1
Source attractiveness
1
Werbewirkung
1
Werbung
1
advertising effects
1
celebrity-brand congruency
1
meaning transfer model
1
qualitative method
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chan, Kara
Um, Nam-Hyun
2
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Duraipandian, Israel
1
Fan, Fei
1
Goyal, Vinay
1
Harmon-Kizer, Tracy R.
1
Jin, Seunga Venus
1
Kim, Jihoon
1
Lueck, Jennifer Anette
1
Malodia, Suresh
1
Phua, Joe
1
Pradhan, Debasis
1
Sengupta, Atri
1
Sethi, Dhruv
1
Singh, Pankaj
1
Siomkos, George J.
1
Suh, Yong Gu
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Wood, Natalie T.
1
more ...
less ...
Published in...
All
Journal of marketing communications
International review on public and non-profit marketing
1
Journal of promotion management : innovations in planning and applied research
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->