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subject:"Advertising media"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Konsumentenverhalten
Brand management
9
Celebrity endorsement
9
Celebrity-Werbung
9
Markenführung
9
Advertising effects
6
Brand image
6
Consumer behaviour
6
Markenimage
6
Werbewirkung
6
Brand
3
Markenartikel
3
Emotion
2
Marketing cooperation
2
Marketingkooperation
2
celebrity
2
co-branding
2
Aging population
1
Alternde Bevölkerung
1
Brand envy
1
Brand equity
1
Brand leveraging
1
Brand management on Instagram
1
Cognition
1
Corporate Social Responsibility
1
Corporate credibility
1
Corporate social responsibility
1
Credibility
1
Fashion
1
Glaubwürdigkeit
1
Influencer
1
Influencer marketing
1
Internet marketing
1
Kognition
1
Luxury brand
1
Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Masstige brand passion
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English
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Baxter, Stacey M.
2
Albert, Noel
1
Ambroise, Laure
1
Borges, Adilson
1
Dwivedi, Abhishek
1
Felix, Reto
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
IIicic, Jasmina
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Kulczynski, Alicia
1
McDonald, Robert E.
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Pantin-Sohier, Gaëlle
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Valette-Florence, Pierre
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The journal of brand management : an international journal
Psychology & marketing
17
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing management : MM
6
The journal of product & brand management
6
International journal of sport management and marketing : IJSMM
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
Journal of advertising research
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
2
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
3
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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