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subject:"Advertising media"
~person:"Krishnan, Jayasree"
~subject:"Konsumentenverhalten"
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Advertising media
Konsumentenverhalten
Advertising effects
3
Celebrity endorsement
3
Celebrity-Werbung
3
Consumer behaviour
3
Werbewirkung
3
Advertising
1
Athletes
1
Brand image
1
Brand management
1
Markenführung
1
Markenimage
1
Sportler
1
USA
1
United States
1
Werbung
1
advertisement
1
celebrity endorsement
1
consumer attitude
1
match-up hypotheisi and brand image
1
personal care products
1
product matchup
1
purchase intention
1
source attractiveness
1
source of attractiveness
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Krishnan, Jayasree
Huber, Frank
6
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Arora, Nilesh
4
Jain, Varsha
4
Meyer, Frederik
4
Abirami, U.
3
Alatas, Vivi
3
Baxter, Stacey M.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Fan, Fei
3
Ho, Thong
3
Klucharev, Vasily
3
Koo, Jakeun
3
Mills, Scott
3
Olken, Benjamin A.
3
Paladines, Cindy
3
Parsad, Chandan
3
Patterson, Anthony
3
Prashar, Sanjeev
3
Quinn, Lee
3
Rijpkema, Mark
3
Smit, Gitty
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Stallen, Mirre
3
Webster, Cynthia M.
3
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Banerjee, Neelotpaul
2
Banister, Emma N.
2
Bettman, James R.
2
Biswas, Abhijit
2
Boeuf, Benjamin
2
Brandes, Leif
2
Breuer, Christoph
2
Carlsson, Frederik
2
Castillo, Ernesto del
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International journal of applied business and economic research
1
International journal of business excellence
1
International journal of economic research
1
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ECONIS (ZBW)
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Attitude towards celebrity endorsement : a case study of adolescent students using personal care products
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011954091
Saved in:
2
Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
Saved in:
3
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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