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subject:"Beziehungsmarketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
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Search: subject_exact:"Internet advertising"
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Beziehungsmarketing
Brand
Internet marketing
42
Online-Marketing
42
Social Web
31
Social web
31
Consumer behaviour
21
Konsumentenverhalten
21
Relationship marketing
15
Marketing management
13
Marketingmanagement
13
Brand management
10
Markenführung
10
social media
9
Online retailing
8
Online-Handel
8
E-commerce
7
Electronic Commerce
7
Brand image
6
Internet
6
Markenimage
6
Markenartikel
5
Viral marketing
5
Virales Marketing
5
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4
Advertising
3
Betriebliche Wertschöpfung
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Bibliometrics
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Bibliometrie
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Customer integration
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Customer satisfaction
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Firm performance
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Kundenintegration
3
Kundenzufriedenheit
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Luxury goods
3
Luxusgüter
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Social media
3
Unternehmenserfolg
3
Value creation
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English
16
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Johnson, Lester W.
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Dibb, Sally
1
Fernandes, Teresa
1
Finch, David J.
1
Harrigan, Paul
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Kumar, Jitender
1
Leckie, Civilai
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
Nadeau, John
1
Nyadzayo, Munyaradzi
1
Nyadzayo, Munyaradzi W.
1
O'Reilly, Norm
1
Oliveira, Marta
1
Pervan, Simon J.
1
Popp, Bastian
1
Rashidirad, Mona
1
Roy, Sanjit
1
Roy, Sanjit Kumar
1
Sekhon, Harjit
1
Shahbaznezhad, Hamidreza
1
Shankar, Amit
1
Simkin, Lyndon
1
Séguin, Benoit
1
Thomas, Lauren Josie
1
Valos, Michael J.
1
Weinstein, Art T.
1
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Journal of strategic marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of electronic marketing and retailing : IJEMR
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
24
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing communications
19
Journal of internet commerce
18
Business horizons
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of the Academy of Marketing Science
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
Technological forecasting & social change : an international journal
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
The service industries journal
11
Electronic commerce research
10
Customer engagement : contemporary issues and challenges
9
International journal of advertising : the review of marketing communications
9
Journal of marketing
9
Journal of marketing management : MM
9
SpringerLink / Bücher
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Psychology & marketing
8
Critical explorations
7
International journal of contemporary hospitality management
7
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ECONIS (ZBW)
16
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16
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1
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
9
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
10
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
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