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subject:"Beziehungsmarketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Social media"
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Beziehungsmarketing
Social media
Internet marketing
22
Online-Marketing
22
Social Web
18
Social web
18
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
11
Marketing management
11
Marketingmanagement
11
Supplier relationship management
11
Relationship marketing
6
E-commerce
5
Electronic Commerce
5
Communication
4
B2B
3
Business-to-Business marketing
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Customer integration
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Internet
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KMU
3
Kommunikation
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SME
3
Bibliometrics
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Bibliometrie
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Brand management
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Digitalisierung
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Markenführung
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Marketing channels
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English
13
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Drummond, Conor
2
Karjaluoto, Heikki
2
McGrath, Helen
2
O'Toole, Thomas
2
Andersson, Svante
1
Bernard, Mike
1
Bocconcelli, Roberta
1
Bolat, Elvira
1
Cioppi, Marco
1
Gupta, Samrat
1
Hayes, Órla
1
Hu, Lala
1
Kaur, Kulvinder
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Keinänen, Hanna
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Kelliher, Felicity
1
Kooli, Kaouther
1
Kuivalainen, Olli
1
Lipiäinen, Heini Sisko
1
Mustomen, Nora
1
Olivieri, Mirko
1
Pagano, Alessandro
1
Rialti, Riccardo
1
Shaltoni, Abdel Monim
1
Ulkuniemi, Pauliina
1
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The journal of business & industrial marketing
Journal of business research : JBR
111
Journal of retailing and consumer services
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
29
Technological forecasting & social change : an international journal
29
Business horizons
28
International journal of electronic marketing and retailing : IJEMR
28
Tourism management : research, policies, practice
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
The journal of brand management : an international journal
19
Journal of internet commerce
18
Electronic commerce research
17
International journal of hospitality management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Asia Pacific journal of marketing and logistics
16
Journal of electronic commerce research : JECR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
16
Journal of the Academy of Marketing Science
16
International journal of contemporary hospitality management
15
Journal of marketing communications
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Cogent business & management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
European journal of marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of business information systems : IJBIS
11
Journal of hospitality and tourism insights
11
The service industries journal
11
European journal of marketing : EJM
10
European management journal
10
International journal of technology marketing : IJTMkt
10
Tourism management perspectives : TMP
10
Corporate communications : an international journal
9
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
13
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1
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
2
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
3
Towards dissemination, detection and combating misinformation on social media : a literature review
Kaur, Kulvinder
;
Gupta, Samrat
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1656-1674
Persistent link: https://www.econbiz.de/10014314199
Saved in:
4
Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks
Hu, Lala
;
Olivieri, Mirko
;
Rialti, Riccardo
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1675-1688
Persistent link: https://www.econbiz.de/10014314200
Saved in:
5
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
6
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Saved in:
7
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Saved in:
8
Why and how are social media used in a B2B context, and which stakeholders are involved?
Andersson, Svante
;
Wikström, Niclas
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1098-1108
Persistent link: https://www.econbiz.de/10011802606
Saved in:
9
The impact of social media on the B2B CMO
Bernard, Mike
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 955-960
Persistent link: https://www.econbiz.de/10011596917
Saved in:
10
Businesses and mobile social media capability
Bolat, Elvira
;
Kooli, Kaouther
;
Wright, Len Tiu
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 971-981
Persistent link: https://www.econbiz.de/10011596931
Saved in:
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