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subject:"Beziehungsmarketing"
~person:"Ruiz-Real, José Luis"
~person:"Zielke, Stephan"
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Beziehungsmarketing
Retail assortment
7
Sortiment
7
Consumer behaviour
4
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3
Category Management
3
Category management
3
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Spain
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Spanien
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Ruiz-Real, José Luis
Zielke, Stephan
Feller, Marc
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Marketing : ZFP ; journal of research and management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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2
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
3
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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