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subject:"Brand"
~person:"Burmann, Christoph"
~subject:"Bibliometrie"
~subject:"Urlaubsverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenidentität"
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Brand
Bibliometrie
Urlaubsverhalten
Brand image
9
Markenimage
9
Brand management
7
Markenführung
7
Markenartikel
4
Consumer behaviour
3
Konsumentenverhalten
3
Deutschland
2
Football
2
Fußball
2
Germany
2
Sportmarketing
2
Sports marketing
2
American
1
Amerikanisch
1
Arbeitsverhalten
1
Arzneimittel
1
Authentic brand
1
Bewertung
1
Beziehungsmarketing
1
Branche
1
Brand authenticity
1
Brand citizenship behaviour
1
Brand commitment
1
Brand identification
1
Brand identity
1
Brand trust
1
Brand understanding
1
Confidence
1
Consumer attitudes
1
Credibility
1
Economic sector
1
Employee retention
1
Employees
1
Estimation
1
Evaluation
1
Fernsehprogramm
1
Glaubwürdigkeit
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Internal brand management
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Burmann, Christoph
Diamantopoulos, Adamantios
15
Sarkar, Abhigyan
15
Khan, Imran
14
Phau, Ian
14
Japutra, Arnold
13
Kumar, Vikas
13
Loureiro, Sandra Maria Correia
13
Melewar, T. C.
13
Bang, Nguyen
12
Ekinci, Yuksel
11
Fetscherin, Marc
11
Rahman, Zillur
11
Sarkar, Juhi Gahlot
11
Guzman, Francisco
10
Christodoulides, George
9
Keller, Kevin Lane
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Han, Heesup
8
Joshi, Richa
8
Stylidis, Dimitrios
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Ko, Eunju
7
Pike, Steven
7
Pitt, Leyland F.
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Dawes, John
6
Delgado-Ballester, Elena
6
Eisingerich, Andreas B
6
Gierl, Heribert
6
Gupta, Suraksha
6
Gursoy, Dogan
6
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European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
3
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
4
Towards an identity-based branding
Burmann, Christoph
;
Hegner, Sabrina
;
Riley, Nicola
- In:
Marketing theory
9
(
2009
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10003826395
Saved in:
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