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subject:"Brand management"
~subject:"Cognition"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Psychology of advertising"
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Brand management
Cognition
Psychology of advertising
489
Werbepsychologie
489
Advertising effects
237
Werbewirkung
237
Consumer behaviour
226
Konsumentenverhalten
226
Advertising
137
Werbung
136
USA
69
United States
69
Emotion
66
Brand image
57
Markenimage
57
Markenführung
38
Experiment
37
Perception
32
Wahrnehmung
31
Personality psychology
30
Persönlichkeitspsychologie
30
Kognition
29
Internet marketing
25
Online-Marketing
25
Marketing management
22
Marketingmanagement
22
Theorie
21
Theory
21
Brand
19
Markenartikel
19
Target group
18
Zielgruppe
18
Celebrity endorsement
16
Celebrity-Werbung
16
Advertising planning
15
Werbeplanung
15
advertising
15
Fernsehwerbung
14
Prospect Theory
14
Prospect theory
14
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Article
67
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Aufsatz in Zeitschrift
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67
Aufsatz im Buch
25
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12
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11
Collection of articles of several authors
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Chang, Chingching
2
Cornwell, T. Bettina
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Morris, Jon D.
2
Pedersen, Paul M.
2
Septianto, Felix
2
Abraham, Christopher
1
Aitken, Robert
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Bakpayev, Marat
1
Bao, Yeqing
1
Bechter, Clemens
1
Bontekoe, Fenna
1
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1
Brainerd, Charles
1
Briggs, Elten
1
Brown, Kenon A.
1
Buijzen, Moniek
1
Böckenholt, Ulf
1
Campelo, Adriana
1
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1
Chapman, Derek S.
1
Cheng, Yuqiao
1
Chin, Hong Kun
1
Choi, Jieun
1
Choi, Sung Tae
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
Dai, Xin
1
Danbury, Annie
1
Daniel, Rolf-Dieter
1
DelVecchio, Devon
1
Deska, Jason C.
1
Driver, Nicholas
1
Eisend, Martin
1
Esch, Franz-Rudolf
1
Farinelli, Giorgio
1
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International journal of advertising : the review of marketing communications
7
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Journal of advertising research
3
The journal of brand management : an international journal
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Administrative Sciences : open access journal
1
Economics & finance notes
1
European Sport management quarterly : ESMQ
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of management analytics
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of organizational change management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Revue Gestion 2000 : management & prospective
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
67
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
3
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
4
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
5
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
6
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
7
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
8
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
9
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
10
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
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