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subject:"Business economics"
~person:"Bence, David"
~subject:"Theory-practice divide"
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Bence, David
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European journal of marketing : EJM
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Marketing as an applied science : lessons from other business disciplines
Hughes, Tim
;
Bence, David
;
Grisoni, Louise
;
O'Regan, …
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
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