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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~subject:"Experiment"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Experiment
Konsumentenverhalten
952
Brand management
191
Markenführung
191
Brand image
186
Markenimage
186
Advertising effects
169
Werbewirkung
169
Beziehungsmarketing
162
Relationship marketing
162
Customer satisfaction
133
Kundenzufriedenheit
133
Internet marketing
126
Online-Marketing
126
Advertising
118
Werbung
115
Dienstleistungsqualität
113
Service quality
113
Social Web
94
Social web
94
Brand
90
Markenartikel
89
Gastronomie
85
Restaurant industry
85
Viral marketing
82
Virales Marketing
82
Hotel industry
77
Hotellerie
77
Online retailing
74
Online-Handel
74
China
67
Emotion
66
Marketing management
59
Marketingmanagement
59
Confidence
52
Vertrauen
52
Corporate Social Responsibility
46
Corporate social responsibility
46
E-commerce
38
Environmental consciousness
38
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Undetermined
691
Free
16
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Article
950
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
952
Aufsatz in Zeitschrift
952
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
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English
952
Author
All
Han, Heesup
12
Jang, Soocheong
10
Liu, Matthew Tingchi
8
Bruwer, Johan
6
Muehling, Darrel D.
6
Bilgihan, Anil
5
Chu, Rongwei
5
Hwang, Jinsoo
5
Jeong, Miyoung
5
Thaichon, Park
5
Um, Nam-Hyun
5
Anisimova, Tatiana
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chua, Bee-Lia
4
Fong, Lawrence Hoc Nang
4
Kim, Soojung
4
Ko, Eunju
4
Law, Chun Hung Roberts
4
Mattila, Anna S.
4
Olsen, Svein O.
4
Pornpitakpan, Chanthika
4
Schultz, Don E.
4
Sparks, Beverley
4
Wong, IpKin Anthony
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Bai, Billy
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Boateng, Henry
3
Cai, Ruiying
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Denizci Guillet, Basak
3
DiPietro, Robin B.
3
Dodoo, Naa Amponsah
3
Fam, Kim Shyan
3
Huang, Songshan
3
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
Journal of marketing communications
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
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ECONIS (ZBW)
952
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952
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
8
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
9
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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