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subject:"Consumer behaviour"
~isPartOf:"Cahiers de l'ISMEA / SG, Série "Sciences de gestion""
~isPartOf:"The journal of brand management : an international journal"
~person:"Valette-Florence, Pierre"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Markenartikel
2
Advertising effects
1
Brand equity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Conspicuous
1
Desirability
1
Lebensstandard
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Marketing cooperation
1
Marketingkooperation
1
PLS
1
Prestige
1
Rarity
1
Selling
1
Standard of living
1
Theory of value
1
Verkauf
1
Werbewirkung
1
Werttheorie
1
brand ambassador
1
brand personality
1
brand sensitivity
1
co-branding
1
endorsement
1
involvement
1
manufacturer brand
1
perceivecd brand value
1
purchase intention
1
quality
1
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English
3
French
1
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Valette-Florence, Pierre
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
The journal of brand management : an international journal
Journal of business research : JBR
14
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
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ECONIS (ZBW)
4
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1
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
2
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
3
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
4
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
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