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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~person:"Iglesias, Oriol"
~subject:"Sustainable consumption"
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Consumer behaviour
Sustainable consumption
Beziehungsmarketing
3
Brand image
3
Brand management
3
Common method variance
3
Customer perceived ethicality
3
Generalizability theory
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Brand equity
2
Business ethics
2
Dienstleistungsqualität
2
Service quality
2
Unternehmensethik
2
Corporate brands
1
Corporate reputation
1
Corporate services brand
1
Corporate services brands
1
Customer satisfaction
1
Emotion
1
Employee empathy
1
Ethics
1
Ethik
1
Firmenimage
1
Kundenzufriedenheit
1
Mobile communications
1
Mobilkommunikation
1
Services brands
1
Viral marketing
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Virales Marketing
1
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Iglesias, Oriol
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Singh, Jatinder Jit
5
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Arli, Denni
3
Bodur, H. Onur
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Sierra, Vicenta
3
Walker, Matthew
3
Alvarado-Herrera, Alejandro
2
Antonetti, Paolo
2
Bigné Alcañiz, J. Enrique
2
Chang, Hsiu-Hua
2
Chatzidakis, Andreas
2
Chen, Yu-shan
2
Cuestas, Pedro J.
2
Deng, Xinming
2
Fernando, Mario
2
Garg, Nitika
2
Govind, Rahul
2
Green, Todd
2
Hajli, Nick
2
Herédia-Colaço, Vera
2
Kent, Aubrey
2
Laroche, Michel
2
Lee, Monle
2
Leonidou, Constantinos N.
2
Lindgreen, Adam
2
Liu, Zhiqiang
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Journal of business ethics : JOBE
European Journal of Marketing
2
Journal of business research : JBR
2
Journal of Product & Brand Management
1
Journal of business ethics : JBE
1
Journal of organizational change management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
3
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
2
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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