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subject:"Consumer behaviour"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Psychology & marketing"
~subject:"E-commerce"
~subject:"Online-Handel"
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Consumer behaviour
E-commerce
Online-Handel
Konsumentenverhalten
941
Brand image
118
Markenimage
118
Brand management
95
Markenführung
95
USA
90
United States
90
Beziehungsmarketing
82
Relationship marketing
82
Advertising effects
77
Werbewirkung
77
Emotion
76
Personality psychology
72
Persönlichkeitspsychologie
72
Brand
64
Markenartikel
64
Customer satisfaction
53
Kundenzufriedenheit
53
Social Web
50
Social web
50
Experiment
46
Online retailing
45
Viral marketing
40
Virales Marketing
40
Advertising
38
Werbung
38
Cognition
36
Kognition
36
Dienstleistungsqualität
32
Einzelhandel
32
Perception
32
Retail trade
32
Service quality
32
Wahrnehmung
32
Confidence
31
Vertrauen
31
Großbritannien
28
United Kingdom
28
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320
Free
93
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Article
922
Book / Working Paper
19
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941
Aufsatz in Zeitschrift
941
Collection of articles of several authors
19
Sammelwerk
19
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
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English
941
Author
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Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
5
Chan, Eugene Y.
5
Hassan, Louise M.
5
Hollebeek, Linda D.
5
Lennon, Sharron J.
5
Lim, Weng Marc
5
Shoham, Aviv
5
Spears, Nancy
5
Spence, Charles
5
Sung, Yongjun
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Flavián Blanco, Carlos
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hinsch, Christian
4
Kim, Jungkeun
4
Lowe, Ben
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sauer, Nicola E.
4
Sprott, David E.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Astous, Alain d'
3
Babin, Barry J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Buchanan-Oliver, Margo
3
Chattaraman, Veena
3
Darley, William K.
3
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Published in...
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Journal of consumer behaviour : an international research review
Psychology & marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
761
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
941
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
4
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
5
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
6
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
7
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
8
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
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