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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Retail trade"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Retail trade
Konsumentenverhalten
1,017
Brand management
336
Markenführung
336
Brand image
292
Markenimage
292
Brand
200
Markenartikel
198
Beziehungsmarketing
173
Relationship marketing
173
Preismanagement
120
Pricing strategy
120
Social Web
111
Social web
111
Internet marketing
108
Online-Marketing
108
Theorie
92
Theory
92
Online retailing
79
Online-Handel
79
Advertising effects
66
Werbewirkung
66
Einzelhandel
63
Experiment
62
Marketing management
62
Viral marketing
62
Virales Marketing
62
Marketingmanagement
61
USA
49
United States
48
Advertising
45
Emotion
45
Werbung
44
Luxury goods
43
Luxusgüter
43
E-commerce
41
Electronic Commerce
41
Customer satisfaction
34
Kundenzufriedenheit
34
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35
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1,012
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6
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5
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5
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English
1,018
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Guzman, Francisco
9
Grewal, Dhruv
8
Haws, Kelly L.
7
Palmatier, Robert W.
7
Ghose, Anindya
6
Kumar, V.
6
Schreier, Martin
6
Wilbur, Kenneth C.
6
Dahl, Darren W.
5
Fuchs, Christoph
5
Girotra, Karan
5
Hosanagar, Kartik
5
Liu, Yan
5
MacInnis, Deborah J.
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Amaldoss, Wilfred
4
Dukes, Anthony
4
Fetscherin, Marc
4
Guo, Liang
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janakiraman, Ramkumar
4
Jiang, Baojun
4
Johnson, Eric J.
4
Lamberton, Cait
4
Lee, Dokyun
4
Liu, Peggy J.
4
Melnyk, Valentyna
4
Ofek, Elie
4
Simchi-Levi, David
4
Veloutsou, Cleopatra
4
Yang, Sha
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
1,018
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
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6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
10
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
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