//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of services marketing"
~subject:"Experiment"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Experiment
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Advertising effects
1
Calvin Klein
1
Gender studies
1
Geschlechterforschung
1
Jugendliche
1
Personality psychology
1
Persönlichkeitspsychologie
1
Public relations
1
Werbewirkung
1
Youth
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Case study
Article in journal
559
Aufsatz in Zeitschrift
559
Collection of articles of several authors
3
Sammelwerk
3
Fallstudie
2
Language
All
English
2
Author
All
Bailey, Ainsworth Anthony
1
Oswald, Laura R.
1
Published in...
All
Journal of marketing communications
The journal of services marketing
Premier reference source
5
Harvard business review : HBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
2
European journal of marketing : EJM
2
International journal of business innovation and research
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Marketing : ZFP ; journal of research and management
2
Marketing management : a cultural perspective
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in finance, accounting, and economics book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Ausgewählte Studien des ECC-Handel
1
AutoUni-Skriptenreihe
1
Berichte aus der Betriebswirtschaft
1
Blickwechsel : Schriftenreihe
1
Brands : interdisciplinary perspectives
1
Business history review
1
Business strategy and the environment
1
Cases on ...
1
Commercial homes in tourism : an international perspective
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
2
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->