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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
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Consumer behaviour
Konsumentenverhalten
Service quality
Beziehungsmarketing
140
Relationship marketing
140
Brand management
122
Markenführung
122
Brand image
102
Markenimage
102
Brand
66
Markenartikel
65
Social Web
58
Social web
58
Internet marketing
55
Online-Marketing
54
Customer satisfaction
49
Kundenzufriedenheit
49
Einzelhandel
48
Online retailing
48
Online-Handel
48
Retail trade
48
Advertising effects
45
Werbewirkung
45
Dienstleistungsqualität
40
Marketing management
39
Marketingmanagement
39
USA
31
United States
31
Viral marketing
31
Virales Marketing
31
Emotion
30
E-commerce
27
Electronic Commerce
26
Customer integration
23
Kundenintegration
23
Theorie
21
Theory
21
Advertising
20
Corporate Social Responsibility
20
Corporate social responsibility
20
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33
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Article
557
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3
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Article in journal
560
Aufsatz in Zeitschrift
560
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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English
560
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Grewal, Dhruv
9
Phau, Ian
8
Kumar, V.
7
Sharma, Piyush
6
Arli, Denni
5
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ladeira, Wagner Junior
4
Ruyter, Ko de
4
Santini, Fernando de Oliveira
4
Bang, Nguyen
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Pinto, Diego Costa
3
Roy, Rajat
3
Schlager, Tobias
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Sotgiu, Francesca
3
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
560
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560
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
4
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
5
Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha
;
Hock, Stefan J.
;
Mafael, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
Saved in:
6
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
7
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
8
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
9
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
10
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
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