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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Hollebeek, Linda D."
~person:"Pradhan, Debasis"
~subject:"Service quality"
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Consumer behaviour
Service quality
Konsumentenverhalten
5
Brand image
3
Markenimage
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Werbewirkung
2
Advertising
1
Advertising appeals
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand personality
1
Brand purchase intention
1
Celebrity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-citation analysis
1
Consumer engagement
1
Customer engagement
1
Customer experience
1
Customer integration
1
Customer perceived value
1
Customer value
1
Customer-based brand equity
1
Emotion
1
Gender
1
Geschlecht
1
Humor
1
Impulse buying
1
Internet marketing
1
Kaufentscheidung
1
Kundenintegration
1
Kundenwert
1
Literature review
1
Mediation
1
Online brand community
1
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5
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Hollebeek, Linda D.
Pradhan, Debasis
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Japutra, Arnold
2
Kaushal, Vikrant
2
Kumar, Sushant
2
Kumar, Vikas
2
Lobo, Antonio
2
Merrilees, Bill
2
Mishra, Sita
2
Moharana, Tapas Ranjan
2
Mou, Yupeng
2
Paramita, Widya
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
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Marketing intelligence & planning
Journal of retailing and consumer services
8
Psychology & marketing
8
The journal of services marketing
4
Handbook of research on customer engagement
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Customer engagement marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Organizations and markets in emerging economies
1
Services marketing quarterly
1
The University of Auckland Business School Research Paper Series
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
5
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1
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
2
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
3
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
4
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
5
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
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