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subject:"Consumer goods marketing"
~person:"Teller, Christoph"
~subject:"Betriebliche Wertschöpfung"
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Consumer goods marketing
Betriebliche Wertschöpfung
Austria
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Competitive strategy
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Consumer goods industry
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Consumer products distribution
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Coopetition
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Efficient Consumer Response
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Efficient consumer response
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Teller, Christoph
Zentes, Joachim
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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ECONIS (ZBW)
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Interorganisatorische Wertschöpfungspartnerschaften und Co-opetition-Modelle in der Konsumgüterwirtschaft - das Beispiel Efficient Consumer Response
Kotzab, Herbert
;
Teller, Christoph
- In:
Marktstrategische Veränderungen in der …
,
(pp. 267-279)
.
2003
Persistent link: https://www.econbiz.de/10001793607
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