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subject:"Deutschland"
type_genre:"Übersichtsarbeit"
~person:"Becker, Jan U."
~person:"Broda, Stephan"
~subject:"Relationship marketing"
~subject:"Statistical method"
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
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ECONIS (ZBW)
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Revisiting the use of customer information for CRM
Reimer, Kerstin
;
Becker, Jan U.
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2011
Persistent link: https://www.econbiz.de/10009504199
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Marktforschungs-Praxis : Konzepte, Methoden, Erfahrungen
Broda, Stephan
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003344270
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