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subject:"Deutschland"
~person:"Fitzner, Mirus"
~person:"Gronau, Norbert"
~type_genre:"Fallstudie"
~type_genre:"Government document"
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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ECONIS (ZBW)
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Web 2.0 und Social Media in der Unternehmenspraxis : Grundlagen, Anwendungen und Methoden mit zahlreichen Fallstudien
Back, Andrea
;
Gronau, Norbert
;
Tochtermann, Klaus
-
2012
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008918
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2
Markeninvolvement durch Moral : das Fallbeispiel "Vaude"
Fitzner, Mirus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 111-123)
.
2009
Persistent link: https://www.econbiz.de/10003864122
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