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subject:"Germany"
~person:"Bakay, Zoltán"
~person:"Shehu, Edlira"
~subject:"Buchmarkt"
~subject:"Werbewirkung"
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3
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Bakay, Zoltán
Shehu, Edlira
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Journal of cultural economics
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Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
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ECONIS (ZBW)
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Cannibalisation effects in the early market stage of e-books : an analysis of the German book market
Prostka, Tim
;
Shehu, Edlira
;
Clement, Michel
- In:
Journal of media business studies
15
(
2018
)
2
,
pp. 108-126
Persistent link: https://www.econbiz.de/10011993229
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2
The influence of book advertising on sales in the German fiction book market
Shehu, Edlira
;
Prostka, Tim
;
Schmidt-Stölting, Christina
; …
- In:
Journal of cultural economics
38
(
2014
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10010362997
Saved in:
3
Der Einfluss von E-commerce auf den Markenwert
Zinnbauer, Markus
;
Bakay, Zoltán
-
2003
Persistent link: https://www.econbiz.de/10003333176
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