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subject:"Guerilla-Marketing"
~person:"Busser, James A."
~subject:"Event-Marketing"
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Guerilla-Marketing
Event-Marketing
Big event
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Großveranstaltung
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Customer satisfaction
1
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constraint negotiation
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event nonparticipants
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expectation–confirmation theory
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experience economy
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festivals
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integrated affective-cognitive approach
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pleasure-driven setting
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Busser, James A.
Nufer, Gerd
10
Fairley, Sheranne
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Scheinbaum, Angeline Close
6
Lacey, Russell
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Séguin, Benoit
5
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Heere, Bob
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Kennelly, Millicent
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Tourists' hotel event experience and satisfaction : an integrative approach
Boo, Soyoung
;
Busser, James A.
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011941774
Saved in:
2
The constraints experienced and negotiation strategies attempted by nonparticipants of a festival event
Boo, Soyoung
;
Carruthers, Cynthia P.
;
Busser, James A.
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 269-285
Persistent link: https://www.econbiz.de/10010361769
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