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subject:"International economy"
subject:"Theory"
~isPartOf:"Journal of general management"
~subject:"OECD-Staaten"
~type_genre:"Fallstudie"
~type_genre:"Gutachten"
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Journal of general management
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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