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subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Digitale Dienste
3
Web-based service
3
Consumer behaviour
2
Advertising effects
1
Beziehungsmarketing
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Digital goods
1
Digital platform
1
Digitale Güter
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Digitale Plattform
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E-commerce
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Electronic Commerce
1
Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Kundenzufriedenheit
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Marketingmanagement
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Online-Marketing
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Preisdifferenzierung
1
Price discrimination
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Relationship marketing
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Search engine
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Service quality
1
Share Economy
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Sharing economy
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Social web
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Suchmaschine
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VAR model
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Allen, B. J.
1
Gretz, Richard T.
1
Groene, Nicole
1
Houston, Mark B.
1
Pauwels, Koen
1
Schumann, Jan Hendrik
1
Wangenheim, Florian von
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Journal of marketing
Journal of retailing and consumer services
7
Electronic commerce research
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
Journal of management research
3
Services marketing quarterly
3
The journal of services marketing
3
Information systems and e-business management : ISeB
2
Information systems research : ISR
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Managing service quality : MSQ ; an international journal
2
The service industries journal
2
Working paper / National Bureau of Economic Research, Inc.
2
Advances in electronic commerce
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Betriebswirtschaftliche Forschung zur Unternehmensführung
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
California management review
1
Cases on managing e-services
1
Cogent business & management
1
Covid economics : vetted and real-time papers
1
Der Markt : international journal of marketing
1
Digitalisierung der Unternehmen
1
E-Service : new directions in theory and practice
1
Economic growth in the European Union : analyzing SME and investment policies
1
Economics : digitale Ökonomie und struktureller Wandel
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic commerce & digital markets : ecm
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise applications and services in the finance industry : 4th International Workshop, FinanceCom 2008, Paris, France, December 13, 2008; revised papers
1
European journal of management and business economics : EJM&BE
1
Frontiers of broadband, electronic and mobile commerce
1
Global business and organizational excellence : GBOE
1
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ECONIS (ZBW)
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1
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
2
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
3
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen
;
Weiss, Allen
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
Saved in:
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