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subject:"Konsumentenverhalten"
~person:"Quach, Sara"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Internet marketing
11
Online-Marketing
11
Social Web
7
Social web
7
Consumer behaviour
6
E-commerce
4
Electronic Commerce
4
Beziehungsmarketing
3
Marketing management
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Customer integration
2
Digital marketing
2
Digital platform
2
Digitale Plattform
2
Kundenintegration
2
Lieferantenmanagement
2
Luxury
2
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
Value creation
2
Werbewirkung
2
Werbung
2
digital technologies
2
online relationship marketing
2
relationship marketing
2
technology
2
360-Degree videos
1
Adolescents
1
Asymmetric information
1
Asymmetrische Information
1
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English
8
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Quach, Sara
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
13
Hollebeek, Linda D.
11
Law, Chun Hung Roberts
11
Ozuem, Wilson
11
Pauwels, Koen
11
Reijmersdal, Eva A. van
11
Smith, Katherine Taken
11
Urban, Glen L.
11
Pelsmacker, Patrick de
10
Rita, Paulo
10
Akram, Umair
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Karjaluoto, Heikki
9
Loureiro, Sandra Maria Correia
9
Pavlou, Paul A.
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chaffey, Dave
8
Hauser, John R.
8
Kannan, P. K.
8
Kumar, Vikas
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Schivinski, Bruno
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Chen, Huan
7
Choi, Yung Kyun
7
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
7
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
8
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
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