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subject:"Markenführung"
~isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing"
~subject:"Marketing theory"
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Seliniski, Hannelore
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Neue Herausforderungen an das Dienstleistungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing theory
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Major theoretical debates and contemporary issues in marketing theory
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Meddelanden från Svenska Handelshögskolan
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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International journal of hospitality management
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The Routledge companion to contemporary brand management
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Aufbruch : Ingredient Branding schafft Werte
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Business-to-business brand management : theory, research and executive case study exercises
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Markenpolitik im Dienstleistungsbereich der Messebauunternehmen
Seliniski, Hannelore
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 69-90)
.
2001
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