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subject:"Markenführung"
~person:"McDonald, Malcolm"
~subject:"Marketing theory"
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Markenführung
Marketing theory
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McDonald, Malcolm
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
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2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
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2000
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2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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