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subject:"Markenimage"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Luxusmarke"
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Markenimage
Luxury goods
27
Luxusgüter
27
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
10
Markenführung
10
China
9
Brand
6
Brand image
6
Markenartikel
6
Luxury
5
Comparison
4
Vergleich
4
Welt
4
World
4
Cultural identity
3
Fashion
3
Globalisierung
3
Globalization
3
International market entry
3
International marketing
3
Internationaler Markteintritt
3
Internationales Marketing
3
Internet marketing
3
Kulturelle Identität
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Mode
3
Online-Marketing
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luxury goods
3
Designation of origin
2
Herkunftsbezeichnung
2
Interdependent preferences
2
Interpersonal influence
2
Luxury brand
2
Luxury marketing
2
Multinationales Unternehmen
2
Nachfrageinterdependenz
2
National culture
2
Nationalkultur
2
Perception
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Babin, Barry J.
1
Coelho, Arnaldo
1
Cowan, Kirsten
1
Eastman, Jacqueline Kilsheimer
1
Griffin, Mitch
1
Iyer, Rajesh
1
Kostyk, Alena
1
Lee, Se-jin
1
Ma, Marco Haozhe
1
MacRury, Iain
1
Rusetski, Alexander
1
Sauer, Paul L.
1
Song, Yiping
1
Strebinger, Andreas
1
Wang, Ying
1
Williams, Jerome D.
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Yim, Mark Yi-cheon
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International marketing review
Journal of global marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Journal of global fashion marketing : JGfM
7
Psychology & marketing
7
International journal of hospitality management
5
Central European business review : CEBR
4
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of strategic marketing
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of contemporary hospitality management
3
Journal of consumer behaviour
3
Luxury marketing : a challenge for theory and practice
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
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ECONIS (ZBW)
6
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1
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
4
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
5
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
6
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
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