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subject:"Markenimage"
~isPartOf:"Journal of global marketing"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
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Search: subject_exact:"Luxusmarke"
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Markenimage
Luxury goods
28
Luxusgüter
28
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
6
Product counterfeiting
6
Produktpiraterie
6
Brand management
5
Markenführung
5
China
4
Comparison
4
Deutschland
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Germany
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Brand
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Cultural identity
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Internet marketing
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Kulturelle Identität
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Markenartikel
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Perception
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luxury goods
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Consumption
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Customer value
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Marketing
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Marketing management
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Ahuvia, Aaron
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Coelho, Arnaldo
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Gabrielli, Veronica
1
Gistri, Giacomo
1
Grappi, Silvia
1
Hennigs, Nadine
1
Langner, Sascha
1
Ma, Marco Haozhe
1
Pace, Stefano
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Romani, Simona
1
Rusetski, Alexander
1
Schmidt, Steffen
1
Song, Yiping
1
Strebinger, Andreas
1
Wang, Ying
1
Wiedmann, Klaus-Peter
1
Wüstefeld, Thomas
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Journal of global marketing
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Journal of global fashion marketing : JGfM
7
Psychology & marketing
7
International journal of hospitality management
5
Central European business review : CEBR
4
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of strategic marketing
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of contemporary hospitality management
3
International marketing review
3
Journal of consumer behaviour
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
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ECONIS (ZBW)
6
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1
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
2
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
3
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
4
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
5
What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
Saved in:
6
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
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