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subject:"Markenimage"
~person:"Alam, Md. Nur"
~person:"Kwon, Wi-suk"
~subject:"Brand image"
~subject:"Students"
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Markenimage
Brand image
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Bekleidung
6
Clothing
6
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
3
Markenführung
3
Online retailing
2
Online-Handel
2
Bangladesch
1
Bangladesh
1
Bekleidungsindustrie
1
Brand personality
1
Clothing industry
1
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Distribution channel
1
Einzelhandel
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Elderly people
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Image congruence
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Marktforschung
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Multichannel retailers
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Patent
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Alam, Md. Nur
Kwon, Wi-suk
Ahuja, Vandana
2
Alavi, Shirin
2
Bhaduri, Gargi
2
Dixit, Jasmine S.
2
Ghazali, Zaharah
2
Ghosh, Saugat
2
Jin, Byoungho
2
Johnson, Kim K. P.
2
Kansra, Pooja
2
Khan, Bilal Mustafa
2
Kim, Youn-Kyung
2
Rabolt, Nancy J.
2
Rhee, Jongeun
2
Tong, Xiao
2
Yan, Ruoh-nan
2
Aagerup, Ulf
1
Aaijaz, Naila
1
Abalkhail, Tagreed Saleh
1
Adapa, Sujana
1
Agarwal, Neelam
1
Aghekyan-Simonian, Mariné
1
Ahmed, Irfan
1
Ahmed, Tanvir
1
Alsubaie, Haya
1
Apaolaza, Vanessa
1
Arancibia Carvajal, Sara
1
Auty, Susan
1
Azonuche, Juliana Ego
1
Bae, Su Yun
1
Bahng, Young Jin
1
Bakış, Selen
1
Banks, Lori
1
Bansal, Aishvarya
1
Behrendt, Karl
1
Bennur, Shubhapriya
1
Bergeron, Denise P.
1
Bernard, John C.
1
Bhatt, Dr. Kaushal
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Journal of fashion marketing and management
2
International journal of export marketing : IJExportM
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision
Alam, Md. Nur
;
Masroor, Imtiaz
;
Chatterjee, Saurav
; …
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 354-376
Persistent link: https://www.econbiz.de/10014310138
Saved in:
4
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
5
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
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