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subject:"Marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"Transnational corporation"
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Marketing
Transnational corporation
International marketing
33
Internationales Marketing
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Consumer behaviour
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Brand image
11
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Barbro, Patrick A.
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Hadjikhani, Amjad
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Huang, Shuting
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Ogasavara, Mario Henrique
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Journal of international consumer marketing
International marketing review
33
Journal of international marketing
23
International business review : the official journal of the European International Business Academy
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
8
Journal of global marketing
8
Schriftenreihe Hochschulmarketing
7
SpringerLink / Bücher
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Europäische Hochschulschriften / 5
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International journal of emerging markets
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International journal of export marketing
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Journal of business ethics : JOBE
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Journal of world business : JWB
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international entrepreneurship
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Journal of international management
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Springer eBook Collection
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Anxieties and management responses in international business
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Effects of globalization on the firm
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Gabler-Lehrbuch
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Hochschulschriften zur Betriebswirtschaftslehre
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International business and economics research journal
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International marketing ; Vol. V
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Journal of euromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of teaching in international business
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Managing economic liberalisation in South Asia : directions for the 21th century
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Report / Marketing Science Institute
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SAGE library in marketing
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Springers Kurzlehrbücher der Wirtschaftswissenschaften
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ECONIS (ZBW)
5
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1
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
2
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
5
The impact of psychic distance on consumers' behavior in international online purchasing
Safari, Aswo
;
Thilenius, Peter
;
Hadjikhani, Amjad
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 234-249
Persistent link: https://www.econbiz.de/10010125894
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