//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~language:"eng"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Trade fair participation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Online-Marketing
Messebeteiligung
55
Trade fair participation
55
Messe
34
Trade fair
34
Marketing management
17
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Consumer behaviour
5
Event sector
5
Konsumentenverhalten
5
Messemarketing
5
Trade fair marketing
5
Trade shows
5
Veranstaltungswirtschaft
5
China
4
USA
4
United States
4
Business network
3
Deutschland
3
Erfolgsfaktor
3
Exhibition
3
Germany
3
Internet marketing
3
Performance measurement
3
Performance-Messung
3
Success factor
3
Unternehmensnetzwerk
3
Advertising effects
2
B2B marketing
2
Beziehungsmarketing
2
Destination management
2
Destinationsmanagement
2
Digital platform
2
Digitale Plattform
2
Events
2
Firm performance
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
15
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Guidebook
1
Ratgeber
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
15
Author
All
Bettis-Outland, Harriette
3
Johnston, Wesley J.
2
Kirchgeorg, Manfred
2
Adams, Russell
1
Blythe, Jim
1
Borders, Aberdeen Leila
1
Chen, Yen-chun
1
Coyle, Tom
1
Cromartie, Jane S.
1
Downey, Clara
1
Drapeau, Nancy
1
Evans, Kenneth R.
1
Golfetto, Francesca
1
Gopalakrishna, Srinath
1
Haon, Christophe
1
Klante, Oliver
1
Kumar, Subodha
1
Kästner, Evelyn
1
L .Srividhya
1
Lawrence, Justin M.
1
Li, Ling-yee
1
Li, Po-chien
1
Lovett, Marvin
1
Malthouse, Edward C.
1
Mookerjee, Radha
1
Mookerjee, Vijay S.
1
Ravi Shankar C
1
Rinallo, Diego
1
Sarin, Shikhar
1
Scott, David T.
1
Sego, Trina
1
Skallerud, Kåre
1
Springer, Christiane
1
Tafesse, Wondwesen
1
Wilson, R. Dale
1
Wood, Charles M.
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Interfaces : the INFORMS journal on the practice of operations research
1
Strategic market creation : a new perspective on marketing and innovation management
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
4
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
5
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
6
The new rules of lead generation : proven strategies to maximize marketing ROI
Scott, David T.
-
2013
Persistent link: https://www.econbiz.de/10009720439
Saved in:
7
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
8
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
9
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
10
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->