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subject:"Print advertising"
~person:"Sierra, Jeremy J."
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Advertising effects
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Werbewirkung
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Printwerbung
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USA
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United States
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Advertising
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Brand image
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Brand management
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ads with testese/SMS-type copy
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affect
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brand attitude
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communication trust theory
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distinctiveness theory
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need for achievement
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need for cognition
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purchase intent
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sporting event ads
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Sierra, Jeremy J.
Gierl, Heribert
4
Chattopadhyay, Tuhin
3
Gröppel-Klein, Andrea
3
Mulken, Margot van
3
Olsen, G. Douglas
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Phillips, Barbara J.
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Pracejus, John W.
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Smit, Edith
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Zotos, Yorgos
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Beerli-Palacio, Asunción
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McQuarrie, Edward F.
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Meurs, Frank van
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
2
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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