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subject:"Print advertising"
~person:"Zotos, Yorgos"
~subject:"Printwerbung"
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Printwerbung
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Zotos, Yorgos
Gierl, Heribert
4
Chattopadhyay, Tuhin
3
Flath, David
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
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2
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
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3
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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