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subject:"Retail trade"
~person:"Bijmolt, Tammo H. A."
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Retail trade
Consumer behaviour
Konsumentenverhalten
Sales promotion
6
Verkaufsförderung
6
Einzelhandel
4
Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
3
Relationship marketing
3
Performance measurement
2
Performance-Messung
2
Retailing
2
Advertising effects
1
Beschwerdemanagement
1
Bonus premiums
1
Complaint management
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer satisfaction
1
Customer service
1
E-commerce
1
Electronic Commerce
1
Food retailing
1
Grocery retailing
1
Instant reward programs
1
Kundenservice
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Leistungsentgelt
1
Loyalty program designs
1
Loyalty program membership
1
Multi-item promotions
1
Online retailing
1
Online-Handel
1
Performance pay
1
Preismanagement
1
Price framing
1
Pricing strategy
1
Promotions
1
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3
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1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
4
Author
All
Bijmolt, Tammo H. A.
Usman, Osly
11
Kind, Hans Jarle
8
Foros, Øystein
7
Gedenk, Karen
7
Rajagopal
7
Gázquez-Abad, Juan Carlos
6
Görtz, Gunnar
6
Kukar-Kinney, Monika
6
Neslin, Scott A.
6
Ailawadi, Kusum L.
5
Bauer, Hans H.
5
Bertini, Marco
5
Bogomolova, Svetlana
5
Breugelmans, Els
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Huchzermeier, Arnd
4
Ieva, Marco
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Nordfält, Jens
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ziliani, Cristina
4
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
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Published in...
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
SOM research reports
1
Source
All
ECONIS (ZBW)
4
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1
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
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