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subject:"Service industry"
~isPartOf:"Beiträge zum Controlling"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Services marketing"
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Service industry
Beziehungsmarketing
Dienstleistungsmarketing
20
Services marketing
20
Relationship marketing
11
Consumer behaviour
8
Dienstleistungsqualität
8
Konsumentenverhalten
8
Service quality
8
Customer integration
5
Customer satisfaction
5
Kundenintegration
5
Kundenzufriedenheit
5
Betriebliche Wertschöpfung
4
Lieferantenmanagement
4
Service marketing
4
Supplier relationship management
4
Value creation
4
Bank
3
Bank marketing
3
Bankmarketing
3
Business services
3
Financial services
3
Finanzdienstleistung
3
India
3
Indien
3
Personal banking
3
Privatkundengeschäft
3
Theorie
3
Theory
3
Unternehmensdienstleistung
3
Brand management
2
Co-creation
2
Controlling
2
Customer value
2
Dienstleistung
2
Dienstleistungsmanagement
2
Dienstleistungssektor
2
Innovation
2
Internes Marketing
2
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2
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Mosiek, Thomas
2
Biggemann, Sergio
1
Ceric, Arnela
1
D'Alessandro, Steven
1
Dean, Alison
1
Eser, Zeliha
1
Girard, Tulay
1
Heinonen, Kristina
1
Hoelzl, Erik
1
Holmlund, Maria
1
Hsieh, Jung-Kuei
1
Hsieh, Yi-Ching
1
Huang, Minxue
1
Ismail, Hina
1
Johnson, Lester W.
1
Kamleitner, Bernadette
1
Kokkoris, Michail D.
1
Kowalkowski, Christian
1
Lee, Na Young
1
Noble, Stephanie M.
1
Paul, Rik
1
Pinar, Musa
1
Pires, Guilherme D.
1
Ponnam, Abhilash
1
Rehman, Muqqadas
1
Saleem, Muhammad Abid
1
Soutar, Geoffrey N.
1
Trapp, Paul
1
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1
Zablah, Alex R.
1
Zahra, Sadaf
1
Zhou, Nan
1
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Beiträge zum Controlling
Journal of business research : JBR
The international journal of bank marketing : IJBM
The journal of services marketing
27
Journal of retailing and consumer services
12
Services marketing quarterly
12
Journal of service management
11
Journal of service research : JSR
11
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
SpringerLink / Bücher
7
The service industries journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Basler Schriften zum Marketing
5
Fokus Dienstleistungsmarketing
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
International journal of quality and service sciences
4
Journal of service research
4
Journal of service theory and practice
4
Managing consumer services : factory or theater?
4
Marketing theory
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Edward Elgar E-Book Archive
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
South Asian journal of management : SAJM
3
Tourism management : research, policies, practice
3
A Research Agenda for Service Marketing
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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ECONIS (ZBW)
13
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1
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
2
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
3
Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash
;
Paul, Rik
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
Saved in:
4
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
5
Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Ismail, Hina
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
Saved in:
6
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
7
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
8
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
9
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
10
Does delaying service-failure resolution ever make sense?
Zhou, Yuanyuan
;
Tsang, Alex S. L.
;
Huang, Minxue
;
Zhou, Nan
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10010238358
Saved in:
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