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subject:"Sozialer Status"
~isPartOf:"Aestetics and style in strategy"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Clothing industry"
~subject:"Social web"
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Sozialer Status
Clothing industry
Social web
Luxury goods
73
Luxusgüter
73
Brand management
52
Markenführung
52
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
35
Markenimage
35
Brand
30
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30
Product counterfeiting
11
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11
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9
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Marketingmanagement
9
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8
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8
Corporate Social Responsibility
6
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6
Fashion
6
Kaufentscheidung
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6
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Luxury brands
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Sustainability
5
luxury
5
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4
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Social Web
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4
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3
Beziehungsmarketing
3
Cultural identity
3
Emotion
3
Internet marketing
3
Kulturelle Identität
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Chen, Huan
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Cillo, Paola
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Gadzinski, Gregory
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Hur, Songyee
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Lee, Jung Eun
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Liu, Sindy
1
Nunes, Joseph C.
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1
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1
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1
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1
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Aestetics and style in strategy
The journal of brand management : an international journal
Journal of business research : JBR
27
Journal of fashion marketing and management
12
Journal of global fashion marketing : JGfM
11
Journal of retailing and consumer services
10
Journal of international consumer marketing
6
The journal of product & brand management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
3
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
Global marketing strategies for the promotion of luxury goods
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of strategic marketing
2
Management decision
2
Metamorphosis : a journal of management research
2
NBER Working Paper
2
NBER working paper series
2
Operations management research : OMR ; advancing practice through theory
2
Sustainable Luxury : An International Perspective
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Accounting history review
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
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ECONIS (ZBW)
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1
Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola
;
Nunes, Joseph C.
;
Prandelli, Emanuela
; …
- In:
Aestetics and style in strategy
,
(pp. 171-197)
.
2021
Persistent link: https://www.econbiz.de/10012427891
Saved in:
2
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
3
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
4
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
5
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
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