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subject:"Theory"
subject:"Welt"
~person:"Jacoby, Jacob"
~subject:"Germany"
~subject:"Theorie"
~type_genre:"Sammlung"
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Theory
Welt
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Theorie
Consumer behaviour
8
Konsumentenverhalten
8
Kaufentscheidung
2
Markenrecht
2
Purchase decision
2
Trademark law
2
Advertising effects
1
Advertising regulation
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Information behaviour
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Product information
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8
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Sammlung
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8
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8
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8
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8
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Jacoby, Jacob
Sheth, Jagdish N.
22
Buchanan, James M.
18
Hayek, Friedrich A. von
11
Vanberg, Viktor
10
Quaas, Martin F.
8
Lux, Thomas
7
Bettman, James R.
6
Tullock, Gordon
6
Becker, Gary Stanley
5
Aronsson, Thomas
4
Binswanger, Hans Christoph
4
Blaufus, Kay
4
Buckley, Peter J.
4
Creedy, John
4
Edenhofer, Ottmar
4
Fisher, Franklin M.
4
Griliches, Zvi
4
Harcourt, G. C.
4
Jorgenson, Dale Weldeau
4
Krugman, Paul R.
4
Luhmann, Niklas
4
Requate, Tilman
4
Rothbard, Murray Newton
4
Rowley, Charles Kershaw
4
Schumpeter, Joseph A.
4
Sen, Amartya
4
Streit, Manfred E.
4
Tisdell, Clement A.
4
Arndt, Heinz W.
3
Ashenfelter, Orley
3
Bhagwati, Jagdish N.
3
Buiter, Willem H.
3
Calvo, Guillermo
3
Casson, Mark
3
Clower, Robert W.
3
Desai, Meghnad
3
Dunning, John H.
3
Ebeling, Richard M.
3
Elton, Edwin J.
3
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Legends in consumer behavior
8
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ECONIS (ZBW)
8
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1
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
2
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
3
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
4
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
5
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
6
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
7
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
8
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
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