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subject:"Verkaufsförderung"
~person:"Anand, Sandip"
~subject:"Werbewirkung"
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Search: subject_exact:"Audio branding"
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Verkaufsförderung
Werbewirkung
Advertising
2
Advertising effects
2
Advertising music
2
Consumer behaviour
2
Konsumentenverhalten
2
Music
2
Music industry
2
Musik
2
Musikwirtschaft
2
Werbemusik
2
Werbung
2
Advertising (ad)
1
Attitude toward advertising music
1
Cluster analysis
1
Clusteranalyse
1
Market segmentation
1
Marktsegmentierung
1
advertising music (ad music)
1
attitude toward music in ad (Aam)
1
attitudinal segmentation
1
cluster analysis
1
discriminant analysis
1
music in advertising
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Anand, Sandip
Craton, Lincoln G.
3
Roth, Simone
3
Fraser, Cynthia
2
Kastner, Sonja
2
Lantos, Geoffrey P.
2
Raja, Md Washim
2
Steiner, Paul
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Apaolaza-Ibáñez, Vanessa
1
Areni, Charles Scott
1
Baker, David John
1
Bonnin, Gaël
1
Bradford, J. Andrew
1
Bronner, Kai
1
Bui, M̃y
1
Cho, Yoon-Na
1
Choi, Beomjoon
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Daschmann, Gregor
1
Esch, Franz-Rudolf
1
Ferreira, Diogo Conque Seco
1
Goudey, Alain
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Hang, Haiming
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Hartmann, Patrick
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Herrmann, Andreas
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Hong, You Jeong
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Hou, Jianrong
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Kemp, Elyria
1
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1
Knoeferle, Klemens M.
1
Knoferle, Klemens M.
1
Knöferle, Klemens Michael
1
Kumar, Ibha
1
Käppler, Florian
1
Labrecque, Lauren I.
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Landwehr, Jan Rüdiger
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Journal of international consumer marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
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