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subject:"Virtuelles Unternehmen"
~subject:"Business network"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Virtual reality"
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Virtuelles Unternehmen
Business network
Konsumentenverhalten
Virtuelle Realität
2,463
Virtual reality
2,457
Social Web
654
Social web
654
Consumer behaviour
425
Virtual organization
392
Virtuelle Organisation
392
Virtual team
304
Virtuelles Team
304
Internet
270
Electronic Commerce
247
E-Learning
241
E-commerce
240
E-learning
237
Theorie
199
Theory
199
Augmented reality
153
virtual reality
149
Deutschland
147
Germany
147
Online-Handel
144
Online retailing
143
Computerspiel
138
Unternehmensnetzwerk
138
Video game
137
Virtual Reality
115
Internet marketing
113
Online-Marketing
113
Beziehungsmarketing
111
Relationship marketing
110
Arbeitsgruppe
99
Team
99
Experiment
97
Tourism
96
Tourismus
96
Tourism industry
82
Tourismuswirtschaft
82
Innovation
81
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Article
464
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114
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Article in journal
373
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Aufsatz im Buch
87
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87
Hochschulschrift
36
Thesis
33
Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
12
Arbeitspapier
11
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11
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6
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Lehrbuch
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English
448
German
131
Polish
1
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Flavián Blanco, Carlos
6
Loureiro, Sandra Maria Correia
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Kaluza, Bernd
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Blecker, Thorsten
4
Corsten, Hans
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Scholz, Christian
4
Baier, Daniel
3
Barrantes, Luis
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Nijkamp, Peter
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
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GeNeMe <2001, Dresden>
1
Gesellschaft für Wirtschafts- und Sozialkybernetik
1
Handelshochschule Leipzig
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LEADER-II-Seminar <1999, Weiskirchen>
1
Tagung Systemdenken und Virtualisierung: Unternehmensstrategien zur Vitalisierung und Virtualisierung auf der Grundlage von Systemtheorie und Kybernetik <1999, Saarbrücken>
1
Universität Witten-Herdecke / Wirtschaftswissenschaftliche Fakultät
1
Verein Deutscher Ingenieure
1
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Journal of business research : JBR
38
Journal of retailing and consumer services
38
Psychology & marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Technological forecasting & social change : an international journal
11
Virtuelle Unternehmen
11
International journal of retail and distribution management
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Electronic commerce research
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
The international review of retail, distribution and consumer research
4
Asia Pacific journal of marketing and logistics
3
Berichte aus der Betriebswirtschaft
3
Business horizons
3
DUV / Wirtschaftswissenschaft
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Kooperations- und Netzwerkmanagement : Festgabe für Gert v. Kortzfleisch zum 80. Geburtstag
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
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Source
All
ECONIS (ZBW)
575
USB Cologne (business full texts)
1
EconStor
1
USB Cologne (EcoSocSci)
1
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578
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1
Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.
;
Aversa, Joseph
;
Lee, Seung Hwan Mark
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014531682
Saved in:
2
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
7
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
8
Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana
;
López-Galán, Belinda
;
Ballco, …
- In:
Journal of agricultural economics : JAE
73
(
2022
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
Saved in:
9
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
10
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
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